A change in lifestyle, growing acceptance of product use, a long list of offerings and rising disposable income are all contributing to a growth in the Men’s market. According to a new report published by Allied Market Research (AMR), the global men’s personal care market is expected to reach $166 billion by 2022, growing at a CAGR of 5.4% from 2016 to 2022.

Yogiata Sharma, research analyst, and consumer goods at AMR, explains that the men’s skin care segment accounted for the maximum market share in 2015, and is expected to continue its lead due to widespread popularity of face creams and moisturizers.